Perhaps more than the fact that it aspires too blatantly to celebrity, “Born to Die” is divisive because it’s lifestyle music for a lifestyle that Del Rey arguably hasn’t achieved yet. It’s entitlement pop that puts the cart miles before the horse. Del Rey has become a dubious figure not because she’s playing the poor little rich girl during a recession, but because these songs collectively imply that the 99 percent really want to be the 1 percent. If she has turned herself into what she thinks we all want, then we resent her for thinking so lowly of us.
